Services
Prospect Tracking
Monitoring customer activity, behavior and interest with prospect tracking is the keystone to effective demand generation and teleprospecting. MarketOne uses this tool to:
- Understand where prospects are in their buying cycle
- Prioritize outbound calling
- Engage in more relevant and consultative sales discussions
By understanding which specific events trigger desired customer behavior - be it a visitor's Google search, clickstream, downloads, number of visits, time spent on pages or other relevant indicators - MarketOne can segment these visitors and treat each in a personalized fashion. That treatment can be immediate - by engaging them in a pro-active chat or immediate exploratory call. Or it can be more measured - by, for example, placing 'warm' prospects into automated cultivation programs designed to peak their interest over time.
This results in more "sales-ready" opportunities. Using customer behavioral analysis based on web-based activities, we arm our Sales Analysts with the right information about user interests, and the information to respond to those interests at the right time - just as a sales prospect is taking the time to learn about your company.
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800-894-7303
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+44 20 8987 6200
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+81 3 3511 1560