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Benefits of Blending Automation with Teleprospecting
By executing marketing campaigns through MarketOne's Lead Lifecycle Management Platform, valuable prospect behavioral insight is gathered. This insight feeds a Lead Scoring system that directs MarketOne Sales Analysts to contact only the most qualified prospects via TeleDiscovery.
In parallel, MarketOne uses Email Marketing and Lead Nurturing to nurture prospects until they show signs of purchase interest, rather than cold calling every prospect en masse. This results in higher lead rates, increased conversion rates per call, and increased ROI on limited telemarketing budgets.
Programs that leverage MarketOne's automation platform and teleprospecting services result in:
- Higher campaign response rates
- Better understanding of prospect's buying cycle and interests
- Decrease in cost per marketing qualified lead (MQL)
- Higher conversion of MQL to sales qualified leads (SQLs)
- Decreased sales cycle (as MQLs are more "sales ready")
- Higher average deal size and win rates
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